HIDDEN SOUND X FIORUCCI
- Hidden Sound
- Apr 1
- 3 min read
Updated: Apr 2
THE ART OF SOUND AND COLOR, WHEN MUSIC AND STYLE COLLIDE
Italian fashion legend Fiorucci and Swiss audio innovators Hidden Sound are teaming up to unveil something truly special - an exclusive Limited Edition Hidden EVO sound system, launching on April 7th at Circolo UltraFiorucci.
A Fusion of Sound, Style & Legacy
The inspiration behind this unique creation comes from Fiorucci’s electrifying exhibition at the Triennale Milano, which honors the legacy of Elio Fiorucci - the original trendsetter who revolutionized fashion, lifestyle and contemporary art in Italy.
Fiorucci has always been about pushing boundaries. Back in the day, their iconic concept stores were more than just retail spaces; they were cultural hubs where music, fashion, and art collided. Now, as a tribute to that legendary past, Fiorucci’s Creative Director Francesca Murri has created 58 unique artworks, inspired by the Fiorucci archive, to customize 58 exclusive Hidden EVO sets - one for each year from Fiorucci’s foundation to today’s Limited Edition. Each piece is numbered and signed, making it an essential collector’s item for art lovers, design enthusiasts, and serious music fans alike.
“Fiorucci has always stood at the crossroads of culture, art, and fashion,” said Alessandro Pisani, Fiorucci CEO. “With Hidden Sound, we’ve found the perfect partner to take this creative synergy to the next level.”
“Hidden EVO is the purest expression of sound,” added Jovan Jelovac, Hidden Sound co-founder. “Bringing Fiorucci’s visual universe into our world has transformed this project into something truly next-level, both aesthetically and emotionally.”
Next-Gen Sound Meets Cool Design
First introduced at Milano Salone in 2023, Hidden Sound is all about redefining luxury audio. With its sleek, ultra-thin, only 8mm, loudspeakers and immersive 360-degree spatial sound, the brand fuses cutting-edge DML technology with minimalist design to create a truly unique listening experience. Hidden Sound has already turned heads worldwide, racking up major international design awards in its first year.
HIDDEN creates SOUND the way Nikola Tesla envisioned it: “If you wish to understand the universe, think of energy, frequency, and vibration.”
With only 58 handcrafted sets available worldwide, each remains a rare and exclusive piece-offering a unique opportunity to own something truly special. They can be accessed through Hidden Sound and Fiorucci’s digital platforms, as well as select partner showrooms, making them even more exclusive for those seeking an exceptional experience.
DATES
Hidden Sound X Fiorucci Limited Edition Sound Experience
Cocktail Party April 7th, from 6PM - 8PM
Listening Sessions, 8 - 17 April 2025, from 10AM to 6PM
CIRCOLO ULTRAFIORUCCI @FUORISALONE MILANO 2025
2nd Floor, Via Paolo Lomazzo 19, 20154 Milano, Italy
Fiorucci
Fiorucci, the iconic Milanese brand founded by Elio Fiorucci in 1967, has long been celebrated for its unique blend of fashion and cultural innovation. Today, under the leadership of CEO Alessandro Pisani and Creative Director Francesca Murri, the brand has made a triumphant return to Italy, reigniting its disruptive legacy and inspiring a new generation. Central to this revival is Circolo UltraFiorucci, an
interdisciplinary space that sits at the crossroads of fashion, art, and culture. Created by Fiorucci as a creative hub in Milan, Circolo UltraFiorucci hosts a dynamic range of exhibitions, performances, and events that connect design, contemporary art, and experimentation, providing a platform for new voices and alternative narratives to emerge.
Hidden Sound
Hidden Sound was premiered at the Milano Salone in 2023, and presents a next-generation audio brand redefining acoustic luxury through design-forward, handcrafted sound systems. Known for its immersive 360 degrees spatial audio and minimalistic forms featuring unique 8mm thin loudspeakers designed with innovative DML technology, the brand partners with visionary creatives to challenge traditional listening experiences, winning leading global design prizes in the first year of launch.